Codes And Conventions of Hip-Hop Music.

 Within the Hip-Hop genre, the artists are dominantly male with African or Caribbean backgrounds due to the origin and inspirations of the genre. The artists wear stereotypical gang clothing, gold jewellery, tank tops and baggy trousers, for example. Their clothes show off how wealthy and successful, which makes them very important part of Hip-Hop culture.This of 'showing themselves off' is seen throughout the Hip-Hop culture and in the videos.

The lyrics in the Hip-Hop songs are usually about relationships, everyday struggles, gang life and prejudice and the artists use these topics to reach out to other people and present themselves as a fighter for the cause. However, they represent women as 'Sexual objects' which belong to the males, which could come from the origins of which Hip-Hop music came from this or could be used to make the males look dominant or powerful, which is also a common code and conventions of Hip-Hop music videos and this idea of 'ownership' can also be seen through Hip-Hop music videos as women are seen dancing around the males.

Combining this ideology of Hip-Hop songs being dominated by males singing about standing up to the masses, the tone of the song is usually aggressive and upbeat, another code and convention. However, songs can be relaxed with a steady beat, which is usually for a different topic like relationships.