The video starts out with an establishing shot of the space station and the pans past the backing dancers and then zooms into the lead singer who is elevated on top of a platform to show off her importance over the backing dancers. Her face isn't really focused on in the video which, combined with the futuristic theme and smoke effects creates a sense of mystery, also, makes the audience focus more on the dance routine and strange animations, rather than the appearance of the vocalist. Throughout the video there are cuts and pans to dance routine performed by the vocalist and several backing dancers dressed in futuristic suits which makes the audience question the meaning or relevance of the video.
The video has scenes of strange animated objects and flickering people dancing which fits in with the weird and futuristic theme of the video. The set is dark due to it being set at night but there are many strobe lights to in force a clubbing atmosphere into the video, as this is the place the song is expected to play in and makes the audience want to go to a club and listen to the song, making them more likely to buy the song and listen to it at home if they can't experience it in a club themselves.
There is a catchy chorus and beat throughout the song, which makes it easily recognisable, when listening and remember able, which makes the audience want to listen to it again, making it a key selling point for the song, as the lyrics and raps aren't that good.
No comments:
Post a Comment